Insights – Page 21

How do Shopping Activities differ for Tablet and Smartphone Shoppers ?

September 2, 2013

Tablet and Smartphone shoppers differ in their purchase behaviors and use of devices. Here are some of the key findings from “A Mobile Shopper’s Journey: From The couch To the Store” looking at Mobile Shopping activities. Mobile Shopping Activities differ for Mobile and Tablet users and here are some key findings from the report that →
Brand Advertisers See Results in Targeting Online Video Audiences With Real-time Bids

September 1, 2013

With Digital Video and Mobile Video Audience projected to increase, Brand Advertisers can benefit from Online Video buying with Real-time Bidding. →
Insights from Digital Video Ad Campaigns

August 29, 2013

186 million video impressions served across online and mobile video for CPG advertisers were analyzed and the key findings from the study indicate a strong lift in sales with Audience Reach and Completion Rates being the key metric. →
TrueView Ads Will Now Run In Games Video

August 22, 2013

The TrueView ads will run where video advertisements already run in-stream for games video, such as pre-, mid and post-roll. Advertisers pay on a cost-per view basis for TrueView in-stream ads that allow the viewer to skip after five seconds, costing the brand nothing. →

Category: Insights