With Digital Video and Mobile Video Audience projected to increase, Brand Advertisers can benefit from Online Video buying with Real-time Bidding.

Google has shared insights on how brands are using Video to target audiences and a guide for setting a real-time bidding for your campaigns.

 
Brand Advertisers can gain from programmatic channels by Targeting audiences based on real-time bids and targeting capabilities while accessing inventory programmatically and simplify video ad delivery with one creative across publisher sites.
 

Source: Forrester Consulting “RTB Powers The Rapid Growth Of Online Video” , comScore and eMarketer, Insights from Double Click