-
Dove’s Real Beauty Sketches Becomes The Most Successful Viral Ad Campaign
Dove Real Beauty Sketches, the campaign has generated almost four billion PR and blogger media impressions, which continue to increase daily. Global launch coverage highlights include: — 121 print features — 484 major broadcast news and lifestyle segments — Thousands of online articles that have generated hundreds of thousands of comments, likes and shares — →
-
Viral Video Ads
YouTube has announced viewing figures of over 6 billion hours every month, a 50% increase from last year’s figure of 4 billion. For the first time in history there’s now a whole generation of people who’ve grown up watching video on their own terms, consuming it whenever and wherever they want it. Here’s an infographic →
-
Key Insights on Video Content that goes Viral
Twitter has shared three stories with Key insights on how video content goes viral on Twitter. →
-
How do you target Millenials and GenZers with Video Campaigns?
“Smart and funny is the New Rock n Roll” – Nick Shore, MTV According to the World Fact Book, the median age of the world population is 28, which falls within the Millennial generation and there are 1.8 billion Millennials around the globe. As the first generation to grow up inherently digital, it is also →
/
Tumblr
/
Solomozone 