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Category: Insights

  • Brands Use Insights to Redefine User Experience

    As the customer path-to-purchase gets redefined in a Multi-Channel and a Multi-device environment Brands are adding newer features to increase both online and offline sales by redefining user experience with newer features. Categories that have a different path-to-purchase with a different number of days and the channels that are used to reach the final decision,… →

  • Key Steps to an Effective Video Content Marketing Strategy

    You Tube Ads, Video SEO, Social Media Outreach, You Tube Channel Management, Website Embedding and developing the right Content Mix are key to optimizing your Brand presence with an Effective Video Content Marketing Strategy. Social Media Outreach gives Better Search Rankings and improves visibility. Approximately 50 % of You Tube Video views are generated by external sites. →

  • How do you Choose the Most Effective Social Advertising Tactics

    According to a study, “The Key to Successful Social Advertising” undertaken by Forrester for Kenshoo Social in Q1 2013, the key findings are: 1. Though Organic Posting is the most popular tactic, paid advertising is the most successful tactic. 2. Social Advertisers are still not using advanced optimization tactics 3. Social Advertisers should pay for… →

  • How do you create engaging content with humor

    To create engaging content where consumers stay longer, and to create a meaningful engagement, humor could go a long way. “Honorable people stay true to their word. On Sunday, Virgin Group CEO Richard Branson did just that when he donned lipstick, false eyelashes, and a bright red miniskirt to uphold his end of the bargain… →

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