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Category: Insights

  • Key Insights For Content Moments

    According to AOL Advertising research for over 55,000 social interactions, there are eight different moments that define the content experience. Comprised of four different elements-Motivation, Emotion, Outcome and Topic, the eight different moments are the one that: Inspire – Looking for fresh ideas, Impart Knowledge – Staying Updated, Lead To Discovery – Seeking answers or advice, Provide Comfort – →

  • Bing Ads Key Insights For Holiday 2016

    The US retail sales for Holiday Season 2016 are likely to hit USD 868 Billion with a surge in e-commerce volume, that accounts for nearly two-thirds of the season’s Year over Year growth. According to Bing Ads Insights Report, Search Engine Marketing and Organic searches account for more than 50 percent of all sales and acquisition. Online →

  • L’Oreal Visualizes Flawless Conversations

    Emojis are  mainstream with all target audiences on social media and riding the wave, L’Oreal has launched Beaumoji Keyboard that make your conversations fun and flawless. The keyboard offers 130 playful and on-trend emojis created exclusively for the passionate and growing community of beauty enthusiasts. According to the press release. “We know the online conversation around beauty is →

  • Impulse Purchases Impact In-Store Decisions

    Frozen Foods, Snacks and Energy Drinks are the top dollar value drivers for Impulse purchases, according to Nielsen’s Category Shopping fundamentals research. Category Shopping Fundamentals is an exhaustive research that examined  77,000+ purchases among 28,000+ respondents for 110+ CPG food and non-food categories. According to the research the categories that are the strongest driver for a →

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