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Category: Insights

  • Eight Online Retail Marketing Strategies For The Win

    NRF forecasts that retail sales in 2016 will increase by 3.1 percent, from the average growth rate of 2.7 percent for the last ten years. Non-store sales in 2016 are likely to increase between 6 and 9 percent. US eCommerce Sales is likely to increase by 9-12 percent in 2016. According to a report, web →

  • Digital Video Advertising Trends

    eMarketer estimates US digital video advertising spend will increase to USD 9.84 billion in 2016, a 28.5 percent change from the previous year. The growth is likely to continue with Digital Video ad spend projected to increase to USD 11.72 billion in 2017 and USD 16.69 billion by 2020. As per the research conducted by →

  • Target’s Digital and Omnichannel Retail Strategy Brings New Customers

    Target announced its fourth quarter and full-year 2015 results on February 24, 2016. For full-year 2015, Target’s comparable sales grew 2.1 percent, comparable traffic increased 1.3 percent and Adjusted EPS increased 11.3 percent to USD 4.69. Target increased the retail presence with Omnichannel retail strategy and saw the Mobile retail sales increase by over 2.5X with →

  • Mobile Extends Holiday Season Shopping

    Adobe Digital Index, reported an increase of 12.7 percent, with online sales at USD 83 billion for the holiday Season, making the season better than expected, where the online sales were expected to grow at 11 percent Year-Over-Year. As reported by Adobe Digital Index,  “It wasn’t until the very end of the season that we →

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