-
Facebook Gives Incremental Reach for Campaigns
With the growing multi-screen phenomenon, there has been a shift in media viewing habits and Online media has emerged as cross-media vehicle for reinforcing messaging. Facebook has become a primary reach vehicle for 18-24 year age group. Digital Advertising online offers incremental reach and dual exposure: 1. Digital publishers with vast reach and high-quality demographic data, such →
-
How do Shopping Activities differ for Tablet and Smartphone Shoppers ?
Tablet and Smartphone shoppers differ in their purchase behaviors and use of devices. Here are some of the key findings from “A Mobile Shopper’s Journey: From The couch To the Store” looking at Mobile Shopping activities. Mobile Shopping Activities differ for Mobile and Tablet users and here are some key findings from the report that →
-
Online Video Advertising For Digital Engagement
According to eMarketer the Online Video Ad Spend is at USD 4.14 billion likely to reach USD 7 billion by 2015. Forrester expects spending on all online video advertising to hit nearly $3.6 billion in 2013, increasing to $4.6 billion in 2014. Between 2011 and 2017, online video ad revenue across PC and mobile platforms will →
/
Tumblr
/
Solomozone 