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Insightful Findings from Digital Video Benchmark Report for Effective Media Planning and Buying
In a report published by Adobe based on the US Digital Video Benchmark Report that looked at over 19.6 billion Video starts on the media websites, here are a few findings that will help advertisers plan their video advertising. The Benchmark is based on 10.1 billion ads served, 457 Million facebook posts and 365 Million Facebook Comments. →
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Video Content for Audience Engagement
Video Content can be used for Audience Engagement where the messaging is woven in your Content Strategy. An effective Video Content Strategy could mean looking to the content that will engage your audiences better. →
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Global Digital Audience and Channel Insights From Turn’s Global Digital Audience Report
The Turn Digital Audience study from Jan-March 2013 has unravelled insights into the world’s most valuable digital audience for different advertising channels: social, video, display and mobile. As brands and agencies work with technology providers to drive cross-channel marketing initiatives, global digital advertising spend continues to grow, and is projected to reach $113 billion this →
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Mobile Video Powers Online Retail
“The shopping experience has evolved. No longer can we look at shopping in silos, or in terms of in-store versus online. Instead, we have to consider the convergence of these channels, as the digital consumer demands a truly digital experience,” Jill Puleri, IBM Global Retail Leader. Growth in Mobile Commerce with retail sales increasing by 31% →
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