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Twitter launches Lead Generation Twitter Cards
Twitter launched Lead Generation Cards with Call-To-Action in Promoted Tweets on the Microblogging site. Brands and Marketers seeking to generate leads can now integrate a call to action in their messaging. The Messaging could be in rich text and visuals that could seek to promote brands, offer, sign-ups or offer rewards instantaneously. →
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Branding on YouTube goes Beyond Video Advertising
YouTube users engage with brands mostly to learn about products and services (61%), keep up with brand-related activities (41%), and provide feedback (23%). →
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Pinterest Serves New Recipe for Advertisers
Pinterest announced two new features that will help make the Web site more attractive to potential advertisers. The first is pins embedded with additional information about products, recipes and movies. The second is a Pin It button that is now available on nine mobile apps. →
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How do you Choose the Most Effective Social Advertising Tactics
According to a study, “The Key to Successful Social Advertising” undertaken by Forrester for Kenshoo Social in Q1 2013, the key findings are: 1. Though Organic Posting is the most popular tactic, paid advertising is the most successful tactic. 2. Social Advertisers are still not using advanced optimization tactics 3. Social Advertisers should pay for →
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