Pinterest announced two new features that will help make the Web site more attractive to potential advertisers. The first is pins embedded with additional information about products, recipes and movies. The second is a Pin It button that is now available on nine mobile apps.
Pinterest has proven to be an effective tactic for Content Marketing. According to data from Digitas, 70 percent of brand engagement on Pinterest is generated by users, not brands themselves. But of the brands that are on Pinterest, some have figured out better than others how to make use of the social image-gathering site. And clearly there is value in Pinterest users. According to Sephora, it’s Pinterest followers spend 15 times more than their Facebook fans.