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Five Ways to Dazzle your Brand at Events
1. Launch a Campaign at an Event Apple launched its new Every Apple TV Ad featured above at the Oscars with apps as the hero and the ad theme being linked to the movies. →
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Ten Key Steps to Remarkable Branding by Design
Integrating user experience design in your branding and marketing requires a fresher look at how consumers interact with your brand and consume content. “By using UXD, companies can find out how messages are framed and where messages are transmitted and received. The combination creates a measurable context to help us understand how consumers use brands →
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Five Notable Ways to Redefine Brand Experience
Branding with content that is interactive and promoted in social networks, could mean redefining insights to understand implicit and emotionally charged elements that consumers take away from the total brand experience. Brands can bring experiences to life with images, interaction and content that reinforces brand values at each stage of the consumer decision-making journey. Of →
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