• The Secret Potion For Boosting Your Campaign ROI

    Sprite known for music and thirst quenching launched Obey Your Verse Campaign, as a sequel to Obey Your Thirst Campaign. The new campaign is set to lyrical songs that feature new artists and emcees Missy, J. Cole and 2Pac. The campaign has generated high positive sentiment with lyrics and artists that makes for an engaging

  • Barbecues, Cookouts and Travel Top The List for Independence Day Celebrations

    With the onset of Summer, more Americans plan to celebrate the Independence day with a Cookout, Barbecue or a  Picnic. As per the NRF survey, an estimated 214 million people plan to celebrate the holiday, which will result an expected total spending of USD 6.8 billion, up 1.4 percent from last year. As many as two-thirds

  • Four Exciting Ways To Get Creative With Your Fourth of July Campaigns

    Fourth of July content with an emotional appeal powers brand connect with the audience across target audiences. Influencer Posts Brand campaigns that focus on evoking emotion can generate a unique bond increasing emotional engagement for your brand within a context. Using Influencer Posts to enhance the brand storytelling increases the engagement . A commercial that

  • Twitter Introduces Engage

    Twitter introduced Engage a companion app that lets you see the real-time conversation surrounding your Twitter account. With real-time updates you receive alerts about fans activities, followers and interactions to understand how effective your Tweets are. With an app design that makes it easy for users to navigate, the activity such as Retweets, likes and

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