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Instagram Introduces New Brand Discovery Tool
An all new Brand discovery tool on Instagram, allows users to browse linked Instagram accounts, from the Instagram feed. The tool works in a similar manner as the mentions, however, has a greater clickability as the link appears on the image. The concept is very similar to the Pop Up Shops that are seen in →
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Facebook Adds Automated Captions To Video Ads
Brands can now power the visual storytelling with Text overlays in Video advertising on Facebook with the newly introduced Automated Captioning tool. Facebook tested the Captions in Video feature with Kleenex advertising and saw significant lift in brand performance metrics. The campaign “A Shining School” was designed to capture the viewer’s attention with the mention →
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Five Ways To Design Posts For Digital Buyer Journey
Achieving your campaign goals through the buyer journey, can prove to be a big winner, if your programs build in the right messaging at each stage of buyer journey. For Digital campaigns where the advertising and social media engagement relies on Social Media posts, here are the five winning ways that you can draw on →
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Fabulous Five – Tackling The Brand Content Challenge
Brand Marketers often find it challenging to create content that engages audience effortlessly. With the mobile being the preferred device for social media networks, your content needs to be present where your audience is most likely to connect with your brand. Here are five approaches that are working on a consistent basis. Brand Messaging With →
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