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Amazon Trumps The Holiday Season 2015 and Key Advertising Trends
Adobe reports mobile devices accounted for about 25 percent of sales and 45 percent of visits to retail websites from Nov. 1-Dec. 22. Adobe also reports that conversion rates have hovered between 3 percent and 3.5 percent since Thanksgiving, when it peaked at 5 percent. Out-of-stock rates are 10-15 percent higher than last year, indicating →
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Retail Trends For Post Holiday Sales Shopping
According to NRF report, the retail sales have increased by 1.4 percent YOY, in the first half of Holiday Season. Sales in November according to the U.S. Commerce Department increased 0.2 percent seasonally adjusted over October and 1.4 percent unadjusted year-over-year. However, the sales momentum is seen to last post key shopping holidays. According to an American →
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Social Media Actions For Holiday Season
According to Shareablee, Sephora was the leading retail brand with the highest number of Social Media Actions followed by Nordstrom. Among Retailer Super Market and Department Store brands, Kohl’s took the lead for Social Media actions. Sephora’s social media actions are largely attributable to Instagram. 83 percent of Social Media Actions for Sephora were on →
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Say More Campaign From Hershey’s Kisses Brings Deluxe Cheer This Holiday Season
Hershey’s Kisses Deluxe launch was timed to market for Holiday Season when shoppers are looking for Gift ideas that will help them express themselves. “KISSES DELUXE Chocolates are the deliciously thoughtful way to show your affection this holiday season to those important to you,” said Melinda Lewis, Senior Director for the HERSHEY’S and KISSES Franchises. →
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