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Facebook Carousel Ad Units and Twitter’s Video Outperform other Ad Formats
According to Kinetic Social report for Q3, 2015, based on 2.7 billion impressions, the leading trends for advertising on Facebook and Twitter are: Facebook ads saw a higher CTR at 44 percent, with eCPC increasing by about 15 percent and eCPM remaining stable over Q2 2015. Facebook Video Ads saw a 150 percent increase in →
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Walmart’s Game Time MVP UGC Contest Engages Mobile Shopper
Brands that are looking at creating awareness, engagement and buzz this holiday season, can target mobile audiences with UGC campaign on Social networks that are already popular with their target audience. Engagement tactics and contest design that is designed to target the buyer through the buyer journey, can target mobile audiences for different stages. According →
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Five Golden Rules of Engagement With UGC
UGC, User Generated Content, is seen to resonate better with the conversion rates for UGC being 5X higher. Brands have reportedly seen an increase of 10 percent in conversion rates when User generated content has been used in the purchase path. While Sweepstakes is a commonly used tactic to expand reach for your campaigns, UGC →
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Social Commerce On Facebook
Facebook is one of the ways mobile users discover brands and share brand posts on the go. Facebook also features as one of the primary referral point for consumers finding out more about brands and products. To step up social commerce, Facebook has introduced new ways to create a seamless shopping experience for mobile shoppers, →
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