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Best Practices For Brand Awareness Campaigns
Social Media Advertising offers advertisers a targeted demographic that can be defined with the targeting options available for each network to create awareness for the brand or a new launch. The Metrics that are used to measure are centered around consumer Interactions, click-through rates, engagement and the shares. For video posts the most popular metric →
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Facebook Advertising For Brand Storytelling
Brands with a Storytelling approach create a lasting emotional bond with the audiences. Brand Storytelling helps your audiences buy into your brand beyond the direct response to a campaign. Brand Storytelling can further be improved with tools and advertising options that are now available on Facebook such as Video Advertising that allow for links to external →
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Five Ways For Brands To Use Video Calling On Facebook Messenger
Facebook Messenger has introduced Video Calling and businesses can sign up for Facebook Messenger to promote brands and products, allowing for real-time conversations. Messaging apps are known to be the new form of Social Media and Facebook Messenger is one of the most popular Messaging Apps. Facebook Messenger with a built-in camera, allows users to snap →
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Snickers Builds on Humor and Personalizes Brand Campaign
Humor is seen as key for making your brand win on Social Media. The Snickers Campaign #EatASnickers launched for Super Bowl 2015 has extended the campaign with a new Creative #What’sUpMarcia. The campaign taps into the positioning for the brand “Snickers Satisfies” while trying to depict humorous situations that can arise when people are hungry. →
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