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Category: Social Media

  • Creative Combinations that Work

    Toggling is the new norm in mobile browsing and compelling creative with relevant messaging as well as sequencing of creative has become even more imperative while planning you campaigns. Facebook is present through the customer journey as can be seen for 201 visits analyzed for a purchase of the phone. The engagement through the customer →

  • With Periscope Brands Can Now Be Broadcasters

    Mobile First Strategy for Brands is more than a buzzword with brands seeing measurable results in the Brand Metrics. The Reach for Digital video on Mobile has been increasing with more than 164 Million Americans using an App/Web on Smartphones. Periscope with the positioning of “It’s worth it – We promise” has been termed as →

  • HangIt App For Campaigns Offers Contextual Targeting

    With marketers seeking greater personalization for mobile campaigns, in-app advertising has proven effective in creating a newer experience for app users with push-notifications and campaigns that are based on user actions. While behavior targeting, takes into account 360 view of the user’s profile and customizes campaign targeted at users along the buyer journey, push-notifications are →

  • In-App Advertising Spend Outpaces Mobile Web Based Spend 3X

    For the first time, the mobile app spending will outpace mobile web browser ad dollars nearly 3-to-1. Advertisers will spend $20.79 billion to reach consumers via mobile apps in 2015, compared with $7.93 billion on mobile browsers, according to  eMarketer Digital Advertising  report. →

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