If your content marketing efforts are not yielding results, here are five things you need to pay attention to, to make content marketing work for you.
You need to document the workflow of your content and the results. According to Huffington Post, documenting your content marketing efforts, will help you identify the missing link, between what is working and what you’re doing.
According to CMI research 53 percent B2B marketers who reported a documented strategy, found content marketing to be highly effective.
Highly Relevant Content
Target your customers with highly relevant content. Very often marketers confuse creating content with content that is considered valuable by target audience. To meet the needs of the audience, it is important to create content that meets the content marketing needs of the audience. This can be done by creating highly relevant content by assessing the users content needs and serving highly relevant content in a personalized manner.
An effective approach to Content Distribution strategy combines three different forms of distribution; paid media, owned media and earned media.
An effective distribution strategy combines different channels and forms of distribution to arrive at a streamlined effort.
Create Credible content
There are several factors that can make your content credible. Some of the ways to make your content credible are:
1 Address real concerns
2. Solve customer issues
Measure the right signals
In case you are measuring the wrong signals, the results from your content marketing will appear flawed. To measure the right signals define the most important KPIs.