Five Ways To Optimize Campaigns For The Last-Minute Shopper

According to Cardlytics, the largest holiday shopping segment is the Last-Minute Shoppers, a group of consumers who make up 36 percent of total holiday shoppers and do their gift buying between December 11 and December 31. The Last-Minute shoppers spend more than their counterparts and visit stores more frequently, as the holiday deadline looms. Last-Minute Shoppers […]

Ten Ways For Brands To Use Instagram For Holiday Season

Instagram with its user base of 500 Million users and numerous photos shared per day, may prove to be an ideal network to attract your target audience this holiday season. Advertising on Instagram has given boost to advertisers with increase in Ad recall; and with newly added features Instagram is the go-to network for visually-engaging […]

6 Steps For Your Facebook Campaign For Holiday Season

As per Merkle’s Q3 Digital Marketing report, Facebook drove 61 percent of site visits driven by social media in Q3. Here are six steps to planning your Holiday Season Facebook campaign. Know Your Audience Use audience insights to gain information about your audience so that you can target effectively. Understand the demographics, location, purchase behavior […]

Predictions from Forrester’s 2017 Report

With the business dynamics changing in a customer-led digital world Forrester’s 2017 predictions require CEO’s and organizations to change their strategic thinking. In a bid to get closer to customer, organizations will abandon siloed approach to function with matrix structures that leverage shared functions  to prioritize efficiency and control. The change in structure is taking […]