Five Steps To Measure Social Media Success


Keeping track of your brand’s social media success on monthly basis, can help you understand your brand’s performance to ensure that you achieve your social media goals.


Start with a Snapshot

Start measuring the performance of social media engagement across channels. Start with a complete snapshot of  your performance across channels, covering the following attributes:

Total Audience Size, Engagements, Engagement as a percentage of Audience, Number of mentions and Potential Audience Reach.


Focus on Goals

Measure the performance of each channel for the goals. If your goal is to increase site visits , measure the performance of each channel for the goal. Map the performance of key metrics with month on month activity to know which campaigns and channel help you achieve the goals.

Zero in On Key Initiatives

Identify which initiatives give you the best results. Map the performance for each key initiative.  In an example below shared by Simply Measured, the performance for Influencer Marketing campaign is mapped to see the campaign performance.


Track Social Media Performance Over Time

As  important as it is to get social media performance Snapshot, it is equally important to track performance over time. Look at audience growth, engagement rate as well as mentions for each channel over a time period.


Identify Opportunities

Look at the Social Media report to understand key trends and monitor for any opportunities that exist within the paid and earned media space. A good way to identify opportunities is to look at category level keywords and see your brands performance for them. Make changes wherever required to optimize performance for the top performing keywords on social media channels.


Ten Last-Minute Halloween Content Marketing Ideas


Content marketing Ideas for Halloween, for your brand could range from creating a haul video to posts about your new product launches for Halloween. Content that is usually shareable has usefulness with relevance, however, for Halloween there is greater creative flexibility with publishers looking at newer ways to engage the tricking and treating shopper. According to iON Interactive, “the shift in the buyer’s journey, away from dialogues with salespeople to more self-service research and evaluation in digital channels, now puts the onus on marketing to provide more consultative and useful interactions.” Social Media channels and Content Marketing bridge the information gap for digital audiences. Here are ten last-minute content marketing ideas for you to be creative with your content marketing this Halloween.

Halloween Pranks Video

Create a Halloween Pranks video featuring your products to engage the shopper. One of the popular creative ideas could be Video linking your brand campaign with Halloween.

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Key Insights For Content Marketing For Holiday Season


Holiday 2015 brought in a 60 percent growth in traffic and conversion rates.  The US retail online sales for Holiday Season 2016 are likely to grow by 13.3 percent according to eMarketer. Nearly 50 percent of shoppers have reported Holiday Shopping begins before Thanksgiving and nearly 25 percent start before Halloween.



Optimizing your campaign for audience segments can get your campaigns and content discovered by the target audience . The content Eco-system for your audience segments varies for different demographic. Smartphones are essential in the content path of Holiday Shopper with 76 percent shoppers conducting a local search  and visiting a physical location within 24 hours.  Equally important is the growth of Buy Online and Pick Up in store with 32 percent using the option in 2015.


Optimize your campaigns for local search intent. 82 percent of the shoppers refer to Smartphones while shopping prior to visiting a store. The Queries with Local Intent increased by 2X during Holiday season 2015.screen-shot-2016-09-21-at-10-12-30-am

Define your audience segments and develop a persona for each audience segment. With profiles for each segment you can find out the purchase behavior for each segment, depending on the time they are likely to start shopping and the content that works for each persona. For instance, targeting teens with a personalization content strategy might work better, whereas for targeting  seasoned mature shopper, an opt-in email strategy might bring in best deals on a weekly basis.


Your Content Marketing Strategy  centered around your audience ensures sustained interest, throughout the holiday season. Co-promote your offers and campaigns with publisher boosts to ensure sustained interest. This will help your brand with Organic search results. Some of the tactics recommended by SEO experts WPROMOTE are to leave your Branded content on the main site navigation for SERP results. The content pieces that are likely to work for your category depend on what is popular with your target audience. For some categories, Gift Guides work better, while for others an image caption contest may generate increased engagement.

According to WPROMOTE’s “100 Days Of Holiday” Whitepaper, the SEO firm recommends updating your website content and Metadata with Holiday related terms as early as October.

Some of the charts from comScore reveal the weekly ramp up of online holiday retail sales making it important for brands to think their Online holiday retail strategy to be ready with Text Ads and Display Ads, as well as Social media strategy to be ready for online searchers and holiday shoppers.


The Traffic for Mobile and Desktops varies for different weeks. Keep in mind the changes in traffic volume and searches on mobile to optimize your bids accordingly.


Source: WPROMOTE’s Whitepaper “100 Days of Holiday” and comScore

5 Surprising Findings About Mobile Advertising



According to eMarketer research based on Verve Mobile survey among 3000 respondents, aged 14-29 years old, here are five surprising findings:

As high as 46 percent of the respondents wanted to save the ad for later use. Among the 3000 respondents surveyed, the ability to save the ad for later use came out as the top criterion for the perfect mobile ad.Adding a coupon offer to the mobile wallet was stated by 40 percent as one of the key contributor towards a mobile ad.

Nearly a third of the respondents wanted the ad to be easily shared. The ease of sharing the ad came out to be as important as the ability to shop directly from the ad.

Nearly 39 percent said they wanted the ad to be customized for products that they buy whereas fewer 23 percent wanted the perfect ad to be relevant in terms of proximity and location.

According to ad research Mobile users preferred ad scrollers in comparison with expandable banners. On all key metrics including Brand Favorability and Purchase Intent, Ad Scrollers performed better than expandable banners.


Nearly a third of respondents wanted the ability to shop directly from the ad. A quarter of respondents wanted interactive and engaging elements in an ideal ad.