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Category: Brand Experience

  • Super Bowl 50 Brand Contests and Digital Activations

    Acura’s Digital Activation Acura’s refer-a-friend program lets fans and a friend enjoy a Precision Crafted Performance experience. Through Twitter Conversational Video, fans can share a pre-populated tweet featuring the 30-second commercial, which when shared using #DriveAcuraNSXContest and tagging a friend, will enter them into a sweepstakes for a VIP NSX driving experience. The sweepstakes will… →

  • Hallmark Launches Video Campaign and Interactive Digital Experience

    Hallmark has launched an Online Video campaign with humor linked to a unique interactive site experience with a theme #KEEPSAKEIT Together. The site is customized for exploration where audiences can get inspired with ideas for gifting and explore merchandise in a story book format or shop the collection online. Hallmark has introduced a sweepstakes that… →

  • Taco Bell Rolls Out New Brand Experience “Ta.co”

    Taco Bell has rolled out a new In-line and online, Brand Experience for customers with the launch of ta.co, which it has termed it as the brand’s Flagship virtual restaurant which allows customers to customize the menu, view nutrition facts and place and pay for their order in advance. Ta.co has been designed with millennials as… →

  • Eight Steps To Your Brand’s Mobile Engagement Strategy

    Mobile Content that is engaging, personalized and relevant drives open rates and click-through rates. Technology driven experiences are changing the way people shop. Brands are looking at new ways to embrace, define and engage audiences through the buyer journey. Disney has unveiled an iOS app callled Star Wars making it easier for audiences to update… →

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