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Targeted Mobile Experiences Boost Business Performance
“Today, 27 percent of total sales come from the mobile app, 35 percent from the web site on smartphones, 10 percent from the web site on tablets, and a mere 28 percent from the web site on conventional PCs”, McEwan says. Mobile commerce makes up 72 percent of Jane.com total company sales, and the app… →
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Video Content for Audience Engagement
Video Content can be used for Audience Engagement where the messaging is woven in your Content Strategy. An effective Video Content Strategy could mean looking to the content that will engage your audiences better. →
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Branding on YouTube goes Beyond Video Advertising
YouTube users engage with brands mostly to learn about products and services (61%), keep up with brand-related activities (41%), and provide feedback (23%). →
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Five Notable Ways to Redefine Brand Experience
Branding with content that is interactive and promoted in social networks, could mean redefining insights to understand implicit and emotionally charged elements that consumers take away from the total brand experience. Brands can bring experiences to life with images, interaction and content that reinforces brand values at each stage of the consumer decision-making journey. Of… →
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