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Eight Steps to your Brand’s Mobile Engagement Strategy
Consumption patterns show that more time is already spent in mobile apps than browsing the web. Future in-app advertising spend will be driven by far greater use of rich media. Rich media ads and even mobile video will draw consumers into highly engaging brand experiences. Source: Millward Brown 10 Digital Predictions 2013 →
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Five Ways to Humanize your Brand
Social Media has given an all new way for brands to bond with the audiences, which requires your brand design to evolve and create messaging options that are seen as the “voice of the brand”. →
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Customers Favorite Brands with Shopping Apps
With Mobile Shopping Apps, SoLoMo has a new meaning, as per the 2013 Digital Publishing report: Retail Apps & Buying Habits, where customers felt that using Mobile App strengthens their connection with the Brand. →
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#Digital Disruption #Brand Experience
“Digital experiences can amplify the value of a product, extending its boundaries far beyond its prior limits, engaging consumers more deeply, at more times, and in more places than before. This idea is catching on.” – James McQuivey, CES 2013 With the new wave of Digital products and Apps, Brands are creating experiences that look… →
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