Super Bowl 50 Brand Contests and Digital Activations

Acura’s Digital Activation Acura’s refer-a-friend program lets fans and a friend enjoy a Precision Crafted Performance experience. Through Twitter Conversational Video, fans can share a pre-populated tweet featuring the 30-second commercial, which when shared using #DriveAcuraNSXContest and tagging a friend, will enter them into a sweepstakes for a VIP NSX driving experience. The sweepstakes will […]

Hallmark Launches Video Campaign and Interactive Digital Experience

KeepsakeHallmark has launched an Online Video campaign with humor linked to a unique interactive site experience with a theme #KEEPSAKEIT Together. The site is customized for exploration where audiences can get inspired with ideas for gifting and explore merchandise in a story book format or shop the collection online. Hallmark has introduced a sweepstakes that allows users to get the Keep Sake Ornaments online with the contest link posted on Facebook.

Hallmark’s online video campaign has a humorous take on Christmas with three spots titled Family Potrait, Vegan Christmas and Perfectionist Mom. The video has funny takes on situations that are characterized by quirky characters, playing on uniqueness of every family, and how Hallmark makes holidays memorable despite odd situations.

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Taco Bell Rolls Out New Brand Experience “Ta.co”

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Ta.co 🔔

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Taco Bell has rolled out a new In-line and online, Brand Experience for customers with the launch of ta.co, which it has termed it as the brand’s Flagship virtual restaurant which allows customers to customize the menu, view nutrition facts and place and pay for their order in advance. Ta.co has been designed with millennials as the core target audience, with rich media images. According to the press release Ta.co gives consumers the keys to Taco Bell kitchen the way consumers want it – On Mobile, Laptops Desktop and Tablets.

Print“Innovation has always been a part of Taco Bell’s core, and ta.co is our latest promise to make the brand accessible whenever, where ever and however consumers want it,” said Taco Bell CEO, Brian Niccol. “At Taco Bell, we’re rooted in delivering delicious, craveable and affordable Mexican-inspired food. We use technology, design and a heavy dose of creativity to deliver on that promise, all while making our brand more relevant to digital savvy customers.” The new website Ta.Co is a step ahead of the app “Live-Mas” that was launched earlier that allows for customization of the menu.

Taco Bell Vice President of digital innovation and on demand compares the use of new web address to a more resonant way od ordering comparing it to an Emoji, “It’s like using an emoji,” Lieberman said, noting that the full www.tacobell.comURL will also bring users to the same website. “We think ease is the new loyalty.”

With about 5 million users visiting the website each month, the company’s goal was to bring them the same elevated experience the app offers, which will ultimately redefine the e-commerce experience for quick service, Lieberman said.
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Eight Steps To Your Brand’s Mobile Engagement Strategy

Mobile Content that is engaging, personalized and relevant drives open rates and click-through rates. Technology driven experiences are changing the way people shop. Brands are looking at new ways to embrace, define and engage audiences through the buyer journey.

Disney has unveiled an iOS app callled Star Wars making it easier for audiences to update themselves with the content and boost engagement with one of a kind brand experience that lets you share content, interactive GIFs, and a Star Wars themed weather feature that lets you compare temperatures at different locations.

According to 9to5Mac, Star Wars App offers “Augmented Reality experiences, a Lightsaber trainer that makes use of your device’s motion sensor, and the ability to take as many Star Wars selfies as your heart desires”.

Doritos has enhanced mobile experience that requires audiences to scan an actual Dorito to access 3D Content that is created by, YouTube gamer Freddy Wong and Vine magician Zach King. To keep with the 3D theme, the videos are 3D as well and require special glasses, which are free with purchase. To unlock the content and a preview of Sharknado 3,  the Dorito must be one of the new flavors: Jacked 3D Bacon Cheddar Ranch or Jacked 3D Jalapeño Pepper Jack.

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