According to the National Retail Federation survey, among 7,276 consumers, conducted for NRF by Prosper Insights & Analytics from October 5 to October 13, 2015, nearly 45 percent of consumers will buy and browse online up from 44.4 percent last year. Nearly 21.4 percent of Smartphone shoppers will use their phones to purchase merchandise online this year.
Average spending per person is likely to reach USD 805.65, comparable with spending of USD 802 in 2014 holiday season. Spending on gifts for family members will total USD 462.95, up from USD 458.75 last year.
Almost half of holiday shopping, consisting of browsing and buying, will be done online: average consumers say 46 percent of their shopping (both browsing and buying) this holiday season will be conducted online, up from 44 percent last year.
21.4 percent of smartphone owners will use their device to purchase holiday merchandise this year.
Nearly half at 47 percent state that free shipping/shipping promotions are important factors in their decision on where to shop.
55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items, and will spend an average of US 131.59, up from USD 126.37 last year.