Coca-Cola’s New Campaign #ThatsGold Focuses on Fans

Coca Cola’s Global marketing Campaign #ThatsGold makes fans into active participants for the Olympic games. Taking “Taste the feeling” campaign idea further Coke has woven a visually appealing montage of earlier Olympics footage, to emotionally connect with fan encouraging them to share their Gold moments. “Gold is a feeling anyone can taste,” said Rodolfo Echeverria, […]

J C Penney’s “Penney Days” Campaign Focuses On Modern American Mom

Emphasizing the focus on Mobile and Online consumer J C Penney launched “Penney Days” to drive shareholder value by growing revenue with a top line growth strategy. The spring marketing campaign that launched earlier this month is backed by a brand strategy that focuses on shifting the consumer perception for quality brands  and private labels […]

Target’s Digital and Omnichannel Retail Strategy Brings New Customers

Target announced its fourth quarter and full-year 2015 results on February 24, 2016. For full-year 2015, Target’s comparable sales grew 2.1 percent, comparable traffic increased 1.3 percent and Adjusted EPS increased 11.3 percent to USD 4.69. Target increased the retail presence with Omnichannel retail strategy and saw the Mobile retail sales increase by over 2.5X with […]

Five Ways To Create Content For Retargeting

Creating Content for engaging and retargeting The Holiday Shopper, can make all the difference to your campaign performance, from generating awareness to increasing conversions.  As you have a large set of audience that may have visited your brand’s site, you may choose to select a sub-segment for retargeting depending on your campaign objective. To know more […]