• Keep It Short, Sweet and Specific

    Twitter’s research of over 9000 Direct Response campaigns revealed that the campaign performance on Twitter is determined by the characteristics such as the length of the Tweets, specific information shared and rewards offered. There are an overall nine set of factors that were found to be common among high performing Tweets.   For discounts, percentages

  • Airbnb’s Spring Campaign Brings Forth Unique Travel Benefits

    Airbnb, the world’s leading community-driven hospitality company, launched a Spring campaign #LiveThere that inspires users to feel at home while they travel. The campaign focuses on building a stronger bond with audiences by choosing a place to live that agrees with their lifestyle. After an event. AirBnB open, that was attended by 5,000 Airbnb hosts

  • Mobile Order And Pay Transactions Double For Starbucks

    Starbucks reported a 9 percent increase in revenues with Q2 sales hitting a record USD 5 Billion with comparable store sales increasing  7 percent in the US. Starbucks reportedly added 900,000 new members to Starbucks rewards program with 12 Million Active members in the US. The growth in Starbucks Rewards members is coupled with a

  • McDonald’s Sweepstakes With A Hundred Million Prizes

    Peel and Play offers hundred million food and cash prizes, from Medium Fries to 1 Million Dollars with 2016  Money Monopoly Game. McDonald’s earlier ran a Sweepstakes contest with a chance to win USD 500,000 every week and the Tickets to an NFL game and cash. McDonald’s money monopoly game has a mobile first approach with

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