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Shoppers Embrace Local Business offers and Location Based Marketing
According to a research study by Nielsen, for Yelp the key triggers for sales and drivers for retail business the shoppers are enthusiastic about making Gift purchases and Holiday Shopping starts as early as Thanksgiving. Nearly Eighty percent of the shoppers will prefer to purchase gifts from Local Businesses and as high as 44 percent →
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Twitter Shoppers Start Early and Influence Purchases
Twitter users start shopping earlier than other customers and the buzz is highly correlated with the sales. According to a Study published by Twitter and conducted by DB5, 54 % of Users said that the promotions they see on Twitter drives them to buy. →
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Campaign Optimization For Always-on Shopping
The Digital Buyer who has an always on approach to shopping in a multi-screen world requires a newer approach for campaign optimization. This is especially true for the holiday season shopping where shoppers are influenced at multiple touch-points before the decision is made. Social sharing and discovery on social networks plays a critical role →
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Thighber Monday Campaign on Instagram
Chubbies Shorts an online retailer for Menswear gathered a huge response in July with Julyber Monday. Chubbies ran a remarketing campaign “Fourth of Julyber Monday”, encouraging visitors to return to the website to claim a gift. The company used retargeting platform AdRoll to send out messages encouraging customers to visit the Chubbies web site →
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