Digital – Page 69 – Solomozone

Brand “Nike” leads with Digital Initiatives

September 5, 2013

Nike has launched campaigns and retained Digital focus to become the market leader. The elements that have shaped Digital Strategy for Nike. 1. Launched Nike Digital Sport and Soccer Technology Lab where you can shop latest innovations at Nike Soccer Innovation lab. Nike has launched Tech Pack the latest innovation collection that is available at select retail →
How do Shopping Activities differ for Tablet and Smartphone Shoppers ?

September 2, 2013

Tablet and Smartphone shoppers differ in their purchase behaviors and use of devices. Here are some of the key findings from “A Mobile Shopper’s Journey: From The couch To the Store” looking at Mobile Shopping activities. Mobile Shopping Activities differ for Mobile and Tablet users and here are some key findings from the report that →
Brand Advertisers See Results in Targeting Online Video Audiences With Real-time Bids

September 1, 2013

With Digital Video and Mobile Video Audience projected to increase, Brand Advertisers can benefit from Online Video buying with Real-time Bidding. →
Online Video Advertising For Digital Engagement

August 30, 2013

According to eMarketer the Online Video Ad Spend is at USD 4.14 billion likely to reach USD 7 billion by 2015. Forrester expects spending on all online video advertising to hit nearly $3.6 billion in 2013, increasing to $4.6 billion in 2014. Between 2011 and 2017, online video ad revenue across PC and mobile platforms will →

Category: Digital

Brand “Nike” leads with Digital Initiatives

How do Shopping Activities differ for Tablet and Smartphone Shoppers ?

Brand Advertisers See Results in Targeting Online Video Audiences With Real-time Bids

Online Video Advertising For Digital Engagement