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Five Ways to Create Digital Experience for your Brand
For Retail Brands User Experience remains key in delivering brand value. Brands are reinventing Digital Experience creating more customized experiences for audiences which could vary from offering unique product features such as “Amazon’s Instant Videos” and enhanced customer engagement on social networks with brand contests to interactive experience with live streaming. →
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Insightful Findings from Digital Video Benchmark Report for Effective Media Planning and Buying
In a report published by Adobe based on the US Digital Video Benchmark Report that looked at over 19.6 billion Video starts on the media websites, here are a few findings that will help advertisers plan their video advertising. The Benchmark is based on 10.1 billion ads served, 457 Million facebook posts and 365 Million Facebook Comments.… →
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Video Content for Audience Engagement
Video Content can be used for Audience Engagement where the messaging is woven in your Content Strategy. An effective Video Content Strategy could mean looking to the content that will engage your audiences better. →
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Global Digital Audience and Channel Insights From Turn’s Global Digital Audience Report
The Turn Digital Audience study from Jan-March 2013 has unravelled insights into the world’s most valuable digital audience for different advertising channels: social, video, display and mobile. As brands and agencies work with technology providers to drive cross-channel marketing initiatives, global digital advertising spend continues to grow, and is projected to reach $113 billion this… →
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