Airbnb’s Spring Campaign Brings Forth Unique Travel Benefits

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Airbnb, the world’s leading community-driven hospitality company, launched a Spring campaign #LiveThere that inspires users to feel at home while they travel.

The campaign focuses on building a stronger bond with audiences by choosing a place to live that agrees with their lifestyle. After an event. AirBnB open, that was attended by 5,000 Airbnb hosts representing 110 nationalities, which focused on bringing together Airbnb’s host community to connect and learn from each other.

With the tagline “Transform the world, one guest at a time”, Airbnb promises to be a complete lifestyle travel partner.

The new campaign builds on the theme, that finding a comfortable place to stay is only a part of experience to explore a city. To live there users are likely to look for the activities that are a part of their Lifestyle.

Looking at creating a brand experience for hosts and guests alike, Airbnb has focused on bringing out the neighborhood that your guests experience as integral to their stay. “When you stay in an Airbnb, you get more than a home. You get more than a city. You get a neighborhood. The local coffee shop is yours, too. Wherever you go, you get to feel like you #LiveThere. Even if it’s just for a night.”

Aimed at inspiring the audience to join as hosts and members for the program and engaging existing users, the spring campaign proposition is likely to boost engagement on social media channels for the brand. The Video engages users with cues of activities that are likely to make for an immersive travel experience.

Starbucks Launches Happy Mondays For Members

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Starbucks has an all new way of rewarding My Starbucks Rewards members with a Happy Mondays Campaign that will run for the month of March.  Starbucks Rewards program members can look forward to  Happy Mondays that bring newer ways to enjoy their favorites at Starbucks. Cool Off For Half Off gives a half-price Frappuccino, Sip, Snack and save makes snack time rewarding with a free snack and Shop and shine rewards customers with 5 Stars for a USD 10 or more order in a single transaction. The offers are available in the afternoon hours post 2 pm till end of day or store closing. Enjoy The Star Treatment available on March 21 will reward customers for an app purchase with 3 Bonus Stars  for paying ahead using the app.

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Happy Mondays offers are available for purchases made with the app or with a registered card. With member exclusives Starbucks has created an engagement strategy for Rewards members that is likely to activate heavy users and non-active members alike.

The conversation for Happy Mondays can be followed on #TGIM. Starbucks has launched Mobile Order and pay and order delivery rising to the challenge of Omnichannel customer. As a move to engage existing rewards members and encourage sign ups, Starbucks Happy Mondays offer linked to behavior targeting, aims to engage audiences by rewarding them for their existing consumer behavior. Starbucks saw an increase of 9 percent for same store sales in Americas with a YOY growth forecast at 12 percent for 2016.

Starbucks has seen success with Mobile and as posted by GeekWire as high as 21 percent of all sales at Starbucks are on Mobile.

Adam Brotman, Starbucks’ chief digital officer, noted in Q4, 2015 that the company’s busiest locations are seeing the highest adoption rates for the new mobile ordering service. For example, on Wednesday at the World Financial Center in New York, 10 percent of all transactions were done using Mobile, Order & Pay; at the Duke Energy Center in Charlotte, 20 percent of transactions  were completed using the service; and at the Cleveland Clinic, 11 percent of transactions were completed in the same way.

“This is an example of how pleased our customers and partners are with Mobile Order & Pay,” he said. “We are seeing conversion rates and customer satisfaction scores from trials like we’ve never seen before.”

Brotman said that Starbucks will unveil new features in the first half of 2016 for the order-ahead service, including “suggested selling and pairing,” which will recommend items for customers to purchase, and “favorite stores and favorite orders.” There is also work being done to improve the estimated pickup time algorithm and accurate store inventory availability, he added.

“This is just the beginning of what we’re doing to improve not only adoption, but the experience,” Brotman said.

Little Caesar’s Launches #LCNation Sweepstakes

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LCCLittle Caesar’s launched a sweepstakes Fan Photo Contest offering Free Hot-N-Ready Pizza for a year as a winning prize for the contest #LCNation. The contest has been launched on Facebook, Twitter and Instagram with posts that invite audiences to  follow the social media account for the brand on Twitter and Instagram and share their best Little Caesar’s pizza pics with #LCNation and #Sweepstakes, with a chance to win Free Hot-N-Ready Pizza for a year. The social networks preferred by US Teens according to Piper Jaffray survey, place Instagram as the most important network based on a survey of 9400 teens above the age of 16 years.

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Little Caesar’s has earlier launched a Nationwide sale, celebrating its best pizza ever, Detroit-Style DEEP!DEEP! Dish pizza, starting November 2 through November 15, 2015,  for  USD 6 in place of regular price of USD 8. Little Caesars Pizza, known for its HOT-N-READY pizza and famed Crazy Bread, is the largest carryout-only pizza chain in the world with locations in all 50 states and 18 countries and territories worldwide. Little Caesar’s is known for  quality ingredients, such as fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in every store and sauce made from farm fresh crushed tomatoes. Little Caesar’s Hot-N-Ready large pizzas are now available for USD 5.

 

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User Generated Content For Gamification and Loyalty

Gamification is the new Loyalty game changer for brands with engagement rates higher than usual for brands that offer rewards for customers. Little Caesar’s has effectively used UGC for Gamification with a prize making audiences more loyal to the brand.

McDonald’s has earlier launched McDonald’s Game Time Gold Sweepstakes giving out,a grand prize for USD 500,000 every week, with winners announced on social media channels, based on codes, with no purchase necessary. Starbucks for Life gave five winning entries Free Starbucks For Life for contest that run from December 8, 2015, through January 11, 2016, with codes that they received on Starbucks purchases. For audiences who do not make it to the free Starbucks for Life win,  25 people won one year’s worth of free Starbucks, 125 won a month’s worth of joe, and 500 won a week’s worth.

Taco Bell launched Explore that rewards consumers for their behavior which is automatically detected with the app rewarding audiences for behavior such as mobile ordering or social media engagement.“As a brand, we wanted to create a unique experience that truly rewarded our fans for living their life and sharing online,” Taco Bell spokesperson representative Matt Prince told Loyalty360. “Rather than requiring consumers to just purchase menu items or interact with the brand to gain rewards, we’re connecting in a more personal way and tapping into an existing social habit to elevate what it means to ‘Live Mas.’”

A similar rewards program offered by Pepsi Pass rewards audiences  allowing consumers to earn points  by simply hanging out with their friends who also have the app, for a chance at hourly ticket prize-wins, or access a universe of prizes ranging from trips to  top music festivals and concerts and dining credit with a range of Pepsi partner restaurants.

Little Caesar’s use of photo contest banks on existing consumer behavior of sharing photos, linked to a prize.

User Generated Content For Content Discovery 

UGCUGC is known to inspire trust in brands and trust in Reviews and recommendations varies for different categories, with 69 percent Trusting reviews and recommendations in restaurant category  . For brands that link User Generated Content with Rewards are likely to inspire trust and loyalty from the audience.

Creating different iterations of UGC Contest linked to sweepstakes can engage different audience segments for your brand. Using UGC as a tactic for your Contests can strengthen the emotional bond for your brand with your audiences. A contest design preferred by audience segment helps audiences discover your brand content.

 

 

User Generated Content For Conversion

UGC increases CTR for your campaign by 5X when visual UGC is leveraged in ads, and increases conversions by 10 percent, according to statistics shared by OfferPop.

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Visual UGC Increases Engagement

OfferPop found that there is a 50 percent lift in engagement with Visual UGC in social campaigns. Additionally, people tend to spend 90 percent more time on a website when a UGC Gallery is included. Effectively regramming UGC photo posts and including the photo posts in your brand content can increase conversion and CTR.  According to SproutSocial, AEO uses Visual UGC for retention and influencer activation, “American Eagle Outfitters does a good job of this by encouraging customers to use the hashtags #AEOstyle and #AerieReal on Instagram and Twitter, letting them know that the best images will be featured on the brand’s website.”

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Visual UGC for Referrals

UGC can be linked to referral marketing programs, such as tag five of your friends for increased chances for the draw.

UGC For Activation

Visual UGC can be linked to activation programs that require audiences to perform a certain action such as site visit, app download, subscription service sign up or sign up for a rewards program for increased chances to sweepstakes.

 

 

Five Tactics For Engaging Mobile Audiences With Loyalty Programs

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starbucks1Designing a Loyalty program for Mobile empowered consumers has given a visible boost to brands that are prioritizing Digital rewards and actively promoting rewards program with tools and channels that enhance the consumer journey.

Starbucks Loyalty Program membership rose 28 percent since the same period last year. That translates to 10.4 million active My Starbucks Rewards members, including 6.2 million Gold members (up 32 percent in the past year).

“MSR continues to be our most important business driver as new members contribute not only short-term increases in revenue and profit, but also to long-term loyalty for years to come,” Schultz said, according to Seeking Alpha. “The significant increase in Gold level membership means that an increased number of our MSR customers are transacting in our stores more frequently than before with MSR members now accounting for approximately 30% of total tender in North America. And our mobile commerce platform is literally stronger than ever. We have reached the milestone where mobile payments now represent 20% of all in-store transactions in our U.S. stores, more than double the figure from only two years ago, and we are now processing nearly nine million mobile transactions each week.”

Loyalty Programs that have enhanced the consumer journey have often leapfrogged the engagement and conversions while generating greater sales from the audiences that are “Mobile Only”.
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