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Google Partners with Facebook -DoubleClick Clients Can Buy Retargeting Ads On FBX
Google has partnered with Facebook Exchange allowing its clients to access FBX inventory via DoubleClick Bid Manager. The search company just announced that advertisers that buy through DoubleClick would have access to FBX, Facebook’s exchange. →
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40% Of YouTube Traffic Now Mobile, Up From 25% In 2012, 6% In 2011
Social Network YouTube generates 40% of Traffic from Mobile devices. According to TechCrunch, “the video service is quickly going mobile, with small screens making up 40% of its traffic now compared to 25% last year, Google said on its earnings call today”. In 2011, just 6% of YouTube traffic came from mobile. →
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Facebook Exchange Ads Revenue Boost Display
Facebook Exchange Ads and Facebook Ads have boosted Revenue for Display Advertising with a 15.4 % growth in eCPM. According to Global Audience Report published by Turn, “Top Advertisers continue to drive Facebook Exchange Ads, which attracted USD 0.45 eCPM in Q3 vs USD 0.39 eCPM in Q2. The eCPM for Facebook Advertising has →
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Facebook Rolls-out New Page Insights Analytics
Facebook rolled-out new page insights analytics with six separate tabs to analyze the metrics that matter, starting with the “Overview” tab, where you’ll get a snapshot of what’s been happening in your Facebook Page over the past seven days, and you can drill down from there. →
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