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Category: Social Media

  • Digitally Engaged Audiences Are More Likely To Visit Your Stores

    Digital Marketing has influenced shopping behavior in the offline world with retailers seeing higher in-store visits from the audiences they engage with digitally. According to a report by Placed, 43% watch TV programming on their smartphone/mobile phone, topping computer (38%) and tablet (26%) viewing. People that watch TV shows on digital devices (i.e. smartphones, tablets, →

  • Social Media for Engaging Sports Fans

    Catalyst’s fourth annual fan engagement study surveyed 2,100 sports fans between the ages of 16 and 64. That group encompasses fans of the NFL, MLB, NBA, college football, college basketball and soccer. The study may not be representative of all who follow sports in Social, however the key pointers for engaging Social fans are effectively →

  • Ten Tips for Successful SEO Strategy

    Every single day there are over 1 billion Google searches performed worldwide, and everybody looks at the organic side of search. According to a GroupM UK and Nielsen study, 94% of searchers click on the organic search results. Google algorithm updates have changed the way SEO services are sold and delivered, and buying SEO services has →

  • Facebook Mobile App Install Ads with New Calls To Action

    Mobile app ads can keep existing users active within your app, even after they install. You can now use deep-links for your mobile app ads, letting you direct users to a customized, specific location inside your app, such as a sale, promotion or specific content such as a new album or hotel listing. →

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