• Airbnb Personalizes Refer-A-Friend Program

    Airbnb’s Refer-A-Friend program is a seamless reward program that goes on to reward the referrer and the friend with an easy to navigate experience. What makes the refer-a-friend program unique is the ease of use and the ability to see your credits at a glance. The program that is personalized and rewards both the referrer

  • Four Ways For Brands To Persuade With Humor In Advertising

    Humor in advertising is seen to work for Brand Impact, according to a Millward Brown report based on 132,000 brand research case studies, globally. In North America as high as  69 percent of campaigns that are high on impact, make use of Humor as compared to 44 percent of campaigns in the low impact quintile,

  • Key Advertising Insights For Super Bowl Viewer Engagement

    Super Bowl was one of the most viewed and Tweeted about events for 2015, breaking records for a single most viewed event. According to WSJ, “A record 114.4 million people watched the New England Patriots defeat the Seattle Seahawks in the Super Bowl on Sunday, the largest audience for a U.S. television program in history.”

  • Butterfinger’s Big Game Ad Teaser Promises Bolder Adventure

    Butterfinger’s Crispety, Crunchety and Chocolatey experience is “Bolder than Bold” for Super Bowl 50. The teaser ad shows motorcyclist veering through the maze of piranha-bots featuring Billy Eichner, for an ad spot to be aired live during the Third quarter of the Big game on Super Bowl Sunday, Feb 7, 2016. Nestle Butterfinger’s return as

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