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Newer App Experiences For Consumer Engagement
SUBWAY has introduced remote ordering in-App that has been updated with convenient payment features. The new features offer the added convenience of remote ordering and payment for customers in the U.S. Realizing the importance of Mobile, leading restaurant chains have updated the mobile experience, making it the focus for Omni-channel retail experience. Pepsi has created an →
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Five Tactics For Engaging Mobile Audiences With Loyalty Programs
Designing a Loyalty program for Mobile empowered consumers has given a visible boost to brands that are prioritizing Digital rewards and actively promoting rewards program with tools and channels that enhance the consumer journey. Starbucks Loyalty Program membership rose 28 percent since the same period last year. That translates to 10.4 million active My Starbucks →
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Five Ways Brands Can Use Facebook’s Enhanced Video Features
Facebook has enhanced the process of distributing and managing video on Facebook with customized distribution options and a place to centralize all video uploads with a Video Library. Page owners, Brands and Publishers now have customized distribution options for videos on Facebook, while the new Video Library is a simple, centralized place to manage videos. →
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YouTube Launches 360-Degree TrueView Ad Format
Brands can now leverage the 360-Degree view technology introduced by YouTube with In-Stream TrueView ads that can be viewed in Chrome and the YouTube app on Android and iOS. With the icon placed within the video the viewers can now enjoy viewing the video from the angle that pleases them, or on Smartphones by moving a phone around, →
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