YouTube Launches 360-Degree TrueView Ad Format

Brands can now leverage the 360-Degree view technology introduced by YouTube with In-Stream TrueView ads that can be viewed in Chrome and the YouTube app on Android and iOS. With the icon placed within the video the viewers can now enjoy viewing the video from the angle that pleases them, or on Smartphones by moving a phone around, up and down, left and right,. TrueView 360-degree ads are seen as more engaging and viewers are likely to see the ads rather than skip through the ads as 360-degree format is more interactive.

Advertisers have already seen higher view-through rates with TrueView ads with a 360-Degree in-stream ads outperforming the standard ad units by 38 percent for a Coca-Cola 100th anniversary celebration of the Coke bottle.

Bud Light has created ad units for #UpForWhatever experiences with 360-Degree views, where viewer can enjoy a 360-degree view of Whatever, USA event on Catalina Island, including the welcome parade, a DJ-ed performance by Diplo and a 1920s themed party.