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Category: Social Media

  • Live Streaming For Brands – Best Practices and Trends

    Music, Celebratory events and Sports are the Content Genre that create the most audience engagement for Live streamed events. Mary Meeker’s 2015 Internet Trends Report , has shared statistics for viewers of live streamed events for Snapchat Stories where over 40 Million viewers engaged with Snapchat Stories over three days for a music event.   →

  • Tactics For Engaging Audiences With Video Advertising

    According to Mary Meeker’s 2015 Internet Trends report, nearly 75 percent of video views on Facebook are from a Mobile device and nearly 53 percent of the views are generated from shares on networks. →

  • Audience Insights From Twitter For Effective Brand Campaigns

    Twitter has introduced Audience Insights for advertisers that can make your brand campaigns more effective with a deeper look at your audience profiles and at the same time help advertisers target campaigns with custom audiences by knowing who your best audiences are. Twitter Audience Insights details the profile of audiences that can help you build →

  • Summer Scoops For Fan Engagement and Key Insights For Increasing Organic Reach

    Brands that are in the conversation set of the audience are likely to generate greater fan engagement creating content cascade, with the conversation being shared across networks and at the same time increasing the organic reach on Facebook, as users are more likely to see posts from the brand pages that they like and interact →

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