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The Importance Of Mobile Creative
Mobile creative is increasingly important as mobile campaigns are found to be more effective, with shoppers increasing using mobile InStore with a high incidence of both Mobile App and Browser usage. Nearly 22 percent of Shoppers access social networks on Smartphones while shopping InStores. The use of devices varies with Smartphones being the leading device →
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Mobile Video Campaigns Spur Purchase Intent
Mobile Campaigns for retail are found to be engaging with 628 percent higher engagement than that for display campaigns for the retail category, according to a report from Millennial Media where Retail is the leading spend vertical on Mobile. The Retail category increased Mobile advertising spend by 49 percent. →
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Five Remarketing Campaign Ideas For Twitter TV Ad Targeted Audience
Twitter TV Ad Targeting and Twitter Amplify offer advertisers opportunity to reach audiences with the brand creative during the event with the help of Video. The Promoted video can showcase your brand in several ways either as a Pre-roll ad with the brand logo or with a mention of Twitter handle for your brand or →
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Twitter TV Activity Impacts Engagement and Brand Affinity
According to Nielsen Social, Twitter TV Ratings for 2015 NCAA Basketball Tournament, Kentucky Vs Wisconsin gathered over 2 Million Tweets with a unique audience of 8.8 Million, making it one of the most Tweeted Sports events. Last year, TV broadcasts of the tournament generated 14.1M Tweets and 1.6B Tweet impressions. Daily brand mentions were highest when brands advertised →
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