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Super Bowl Advertising and Audience Engagement
Brands in the Food and Snacking category have audience engagement techniques that go beyond advertising. The teaser campaign for Snickers promotes a special episode asking viewers to tune in for a show and follow #EataSnickers, with the lead-in for a new ad spot coming soon. Snickers which is positioned as a complete meal rather than →
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Nissan Celebrates Fathers With #withdad Campaign
Nissan for the first time in 18 years will feature an ad in Super Bowl and has released With Dad campaign to celebrate the role of fathers in a family. Seven YouTube stars, including Roman Atwood, Action Movie Kid, Dude Perfect and Jabbawockeez, are creating their own videos around the theme #withdad. And while →