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Snapchat Advertisements are Liked
Millward Brown partnered with Snapchat the Messaging App to understand the brand impact of advertisements for brands in the Brand Story and Our Story formats that are currently available in the disappearing photos and videos formats. The results for the early advertisements placed by six advertisers are promising with lift in ad awareness and brand favorability… →
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Facebook Continues To Be The Most Popular Social Media Site
In a new research conducted by Pew research Center, it has been found that, Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in… →
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Marketer’s Dilemma – Mobile Search Paid Advertising or Mobile App Promotion
Best Buy has a particularly strong Product Listing Ad (PLA) program, which has put it ahead of its competition in Consumer Electronics and general paid search advertisers as well. Best Buy topped the ranking with USD 1.9 million in Paid Search spend, including USD 1.4 million devoted to Shopping Campaigns. The other sites that were… →
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Best Practices For YouTube Live Events
YouTube Live Events are a good way to promote your channel on YouTube and engage with your viewers. A Live Event Can help you personalize and humanize the brand. If you are creating news around new launch or looking at an engaging audiences with your existing programs, YouTube can help you in showcasing live events… →
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