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Trends and Tactics for Marketing Success In 2015
Mobile for Brands in 2015 will have an all new meaning with wearables becoming more connected and taking on newer forms of integrating apps and a more smartphone like interface. As explained by Pebbles, there are many ways that users can interact with Google apps via Android Wear notifications. For instance, users can navigate to reply →
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Twitter Expands Targeting Options for Mobile Campaigns
Testing out the Mobile carriers targeting feature, Mobile payments app @GoSoftcard drove installs of the different versions of their app designed for several carriers. Jeffrey Mack, head of social media, states that carrier targeting helped them overcome major hurdles: “Softcard has a unique challenge in that we have three separate versions of our app, which are →
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Audience Engagement Key To Video Marketing Success
According to Social Bakers, Marketers have engaged Audiences with campaigns that feature celebs and create a digital buzz for brands leading to greater interactions. The Top Ten You Tube Profiles for brands that have generated interactions and gained subscribers in 2014 have followed a strategy of greater audience participation by featuring audience in the video →
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Mobile Advertising Trends from A Global Study
According to a study SMA by Opera Mediaworks, iOS devices contribute to over 50 percent of Mobile Advertising Revenue and Android is the leading traffic generator at 57 percent. Social Networking as the leading vertical for Traffic generation with largest number of ad impressions and Music, Entertainment is the highest revenue generator. Health and fitness →
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