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Walmart’s Successful Holiday Campaign and Best Practices for Video Marketing
Walmart has recently stacked 39 Million views with Videos during Thanksgiving, Black Friday and Cyber Monday. The video success for Walmart points towards effective video media buying with a content strategy that built on the video formats that are available linking it to relevant video content and social media sharing. Walmart has gone with advertising… →
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Facebook Re-introduces Slingshot With A New Swipeable Tap Design
After incorporating the feedback from the users for Slingshot version 1.0, Facebook has re-introduced Slingshot with newer features that bring a new life to the app. The New version will enrich the photo sharing experience by letting you respond to photos and see the freshest images from your friends with the new swipeable tap design.… →
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Campaign Optimization for Mobile Shopping
Mobile has continued its rise in online shopping, setting new records on Christmas Day in 2013 in the US mobile devices accounted for 48.1 percent of Online traffic. Cyber Monday mobile traffic accounted for 41.2 percent of all online traffic, up 30.1 percent over 2013. Mobile sales were also strong, reaching 22 percent of total… →
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“Become a Favorite” – Engage Audiences with A Brand Contest on Vine
Lowe’s Vine campaign this season, announcing new deals every day from Nov 27 to Dec 3 is a Retail first for bringing new deals to the audiences who actively engage with Mobile Video platform. According to Deal News.com, Lowe’s opted to be both early and attention-grabbing this week by releasing 6-second Vine videos that tease Black… →
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