-
Hashtags Boost Movies Engagement on Twitter and Instagram #TheInterview
According to Reuters, “The Interview,” a Sony Pictures film about a fictional plot to assassinate North Korean leader Kim Jong Un, opened in more than 300 movie theaters across the United States on Christmas Day, drawing many sell-out audiences and statements by patrons that they were championing freedom of expression. After much controversy surrounding… →
-
Video in Spotlight and Fun Facts About Christmas Shopping
People chose to spend nearly 1 billion minutes watching the top 10 ads on YouTube this year. The key word there is “chose.” Brands are making content that people want to watch, and those people are coming to YouTube to tune in. As for advertising Brands are creating content that people want to view. This… →
-
Fan Engagment on Twitter Extends Beyond The Live Airing of Shows
Brand advertisers have leveraged the affinity for TV programs to boost fan engagement as millions of fans log into their favorite program and Tweet about it. While most of the Twitter conversation takes place during the airing of the show, there is significant conversation that takes place post the airing and during the build-up stage.… →
/
Tumblr
/
