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Campaign Measurement For Multi-Screen Advertising
Audience Measurement and defining your campaign objective can be challenging as the measurement of your online campaigns can be a bit confusing. The Video Marketing firms have promoted iGRP as the commonly used metric which builds in frequency. The calculation of iGRP is based on looking at reach and frequency to arrive at Audience Reach →
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Mobile Advertising Revenues Increase by 76 Percent
“Mobile’s continued rise speaks to consumers’ increasing reliance on smartphones and tablets, whether on-the-go or at home. And, digital video too is seeing gains that reflect a new ‘viewing’ paradigm that is taking place on interactive screens, big or small.” Internet advertising revenues in the United States were at USD 11.7 billion in the second →
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Apps For Engaging Your Audience This Halloween
Apps have gained popularity with the number of Apps published in App store exceeding 1.25 Million. Most Apps have a monetization model linked to in-app advertising or app installation.The Apps downloaded that continue to be popular are Games, Education, Business, Lifestyle and Entertainment. Travel, Books and Music rank at seventh, eighth and ninth place respectively →
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Harness the Power of Custom Audiences to Increase Your Campaign’s Reach
You are a Retail Brand looking at optimizing your campaigns for Holiday Season. You are an established retailer and would like to take your brand to newer markets. You are an existing brand with a large share of local national market but are aiming for a regional or a global launch. You have decided to →
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