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Unique Hashtags Create Brand Impact
Brands have used moments of peak activity to create maximum impact during the World Cup for creating brand buzz right through to the Winning of the World Cup. Brands often followed messaging with hashtag central to the campaign and it often became the Tagline for the campaign. Adidas chose to use brand voice that evolved into →
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Content Marketing for Millennials
Millennial audience is constantly connected and here are five principles that Publishers and Brands could follow.The Five Step Plan for Content that works is Keep it simple and easy to search Prioritize Social Media Make the content relevant Make your content easily shareable and interesting Follow through with the audience to earn the relationship The →
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Mobile Engagement Redefined with Apps Advertising
Facebook recently announced reaching a billion mobile devices with Applinks and Twitter beta trialed Mobile App Promotion Suite for clients such as Groupon, Dunkin Donuts, and Barnes & Noble, among others, generating over 80 million impressions and 500 thousand clicks. →
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Humor in Campaigns Key for Targeting Millennials and Gen Zers
Humor is seen as key for making your brand win with Millennials and Gen Zers.The Fisher Price campaign launched in April is an only Digital Campaign with direct calls to action promoted through apps, microsites social media pages and websites. Sour Patch Kids has launched a five day Snapchat campaign where the Snapchat account is →
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