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Humor in Campaigns Key for Targeting Millennials and Gen Zers
Humor is seen as key for making your brand win with Millennials and Gen Zers.The Fisher Price campaign launched in April is an only Digital Campaign with direct calls to action promoted through apps, microsites social media pages and websites. Sour Patch Kids has launched a five day Snapchat campaign where the Snapchat account is… →
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Brand Marketers Capitalize on Programmatic Ad Buying
Brand Marketers are capitalizing on the programmatic opportunity by engaging consumers with ads in the network of choice. A case study shared by Tubemogul talks about social media contest which was run on YouTube with ads on Facebook. The campaign was run by Kia Motors America to promote “Soul”. The promotion of the campaign included… →
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Multi-Touch Attribution New Research Tool for Brand Marketers
Kraft and Nielsen are working together on Multi Touch Attribution which helps Brands determine and track the ROI of a campaign. →
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Video Advertising Trends – World Cup 2014
Video advertising has created significant buzz for brands. Brands are engaging their audience during the Wold Cup 2014, with Video Advertising that is shared on social networks. Trends in video advertising Hashtags for conversation are included in the ad. The conversation is seeded with a hash tag describing key video ad theme . Nike… →
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