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Twitter’s Mobile App Promotion could increase your App Installs
Mobile Apps generated USD 26 billion in 2013 and present a huge opportunity for brands to engage audiences in a cost effective manner. Twitter has tied up with several mobile measurement companies. Mobile App Promotion leverages Interest Keyword, TV Targeting, and Tailored Audiences Capabilities. The ads can be further targeted based on location, interests and… →
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Real-time Insights for Social Ads
Advertising during the World Cup has created greater recall for brands. According to Globalwebindex 73% of Social Networkers post comments about the match during and after the match. Insights from BrandWatch Interactive chart Neymar’s nailbiter win dominates Twitter At this point, Neymar is the most discussed player on the Twittersphere with over 440,000 mentions. His… →
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News Feed FYI: Showing Better Videos
Facebook introduced New algorithm for featuring Videos in the News Feed. The videos featured will be the ones that are more engaging and will be shown to audience with greater affinity for video content type. The new algorithm goes beyond likes and shares and is based on views and viewability. →
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