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Brand Marketers Capitalize on Programmatic Ad Buying
Brand Marketers are capitalizing on the programmatic opportunity by engaging consumers with ads in the network of choice. A case study shared by Tubemogul talks about social media contest which was run on YouTube with ads on Facebook. The campaign was run by Kia Motors America to promote “Soul”. The promotion of the campaign included →
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Multi-Touch Attribution New Research Tool for Brand Marketers
Kraft and Nielsen are working together on Multi Touch Attribution which helps Brands determine and track the ROI of a campaign. →
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Video Advertising Trends – World Cup 2014
Video advertising has created significant buzz for brands. Brands are engaging their audience during the Wold Cup 2014, with Video Advertising that is shared on social networks. Trends in video advertising Hashtags for conversation are included in the ad. The conversation is seeded with a hash tag describing key video ad theme . Nike →
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Twitter’s Mobile App Promotion could increase your App Installs
Mobile Apps generated USD 26 billion in 2013 and present a huge opportunity for brands to engage audiences in a cost effective manner. Twitter has tied up with several mobile measurement companies. Mobile App Promotion leverages Interest Keyword, TV Targeting, and Tailored Audiences Capabilities. The ads can be further targeted based on location, interests and →
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