• Social Media Could Sweeten Your Life

    Facebook and Twitter can be used effectively to launch a product digitally and in a rare launch Pizza Hut has introduced an all new Hershey’s Chocolate Chip Cookie. →

  • Unique Hashtags Create Brand Impact

    Brands have used moments of peak activity to create maximum impact during the World Cup for creating  brand buzz  right through to the Winning of  the World  Cup. Brands often followed messaging with hashtag central to the campaign and it often became the Tagline for the campaign. Adidas chose to use brand voice that evolved into… →

  • Content Marketing for Millennials

    Millennial audience is constantly connected and here are five principles that Publishers and Brands could follow.The Five Step Plan for Content that works is Keep it simple and easy to search Prioritize Social Media Make the content relevant Make your content easily shareable and interesting Follow through with the audience to earn the relationship The… →

  • Mobile Engagement Redefined with Apps Advertising

    Facebook recently announced reaching a billion mobile devices with Applinks and Twitter beta trialed Mobile App Promotion Suite for clients such as Groupon, Dunkin Donuts, and Barnes & Noble, among others, generating over 80 million impressions and 500 thousand clicks.  →

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