Twitter’s Mobile App Promotion could increase your App Installs

Mobile Apps generated USD 26 billion in 2013 and present a huge opportunity for brands to engage audiences in a cost effective manner.
Twitter has tied up with several mobile measurement companies.

Mobile App Promotion leverages Interest Keyword, TV Targeting, and Tailored Audiences Capabilities. The ads can be further targeted based on location, interests and mobile device platforms.
The mobile app promotion can be used to deep link with your app, customize the app icon and the Tweet copy.

You can also view the dashboard for engagement and conversions.
Twitter will charge advertisers on Cost Per App Click basis.